{"id":6459,"date":"2018-09-07T18:23:26","date_gmt":"2018-09-07T16:23:26","guid":{"rendered":"https:\/\/www.luklagroup.com\/sem-categoria\/cci-lyon-formation-a-choisi-digiwin-pour-laccompagner-dans-la-digitalisation-de-son-parcours-client\/"},"modified":"2025-07-09T16:08:02","modified_gmt":"2025-07-09T14:08:02","slug":"cci-lyon-formation-a-choisi-digiwin-pour-laccompagner-dans-la-digitalisation-de-son-parcours-client","status":"publish","type":"post","link":"https:\/\/www.luklagroup.com\/pt-pt\/web-marketing-pt-pt\/cci-lyon-formation-a-choisi-digiwin-pour-laccompagner-dans-la-digitalisation-de-son-parcours-client\/","title":{"rendered":"Nouveau projet : CCI Lyon Formation"},"content":{"rendered":"<h2>CCI Lyon Formation a choisi Digiwin pour l\u2019accompagner dans la digitalisation de son parcours client<\/h2>\n<p>Le march\u00e9 de la formation est en pleine mutation et force l\u2019ensemble des acteurs \u00e0 se renouveler et revoir leurs missions en fonction des nouvelles orientations et usages clients.<\/p>\n<h3>Les raisons de ce changement<\/h3>\n<p>L\u2019individu devient acteur autonome de son parcours professionnel en \u00e9tant libre de suivre la formation de son choix. Une nouvelle priorit\u00e9 est \u00e0 porter sur la promotion de la formation\u00a0 et la p\u00e9dagogie et transparence des offres propos\u00e9es. C\u2019est une toute nouvelle histoire qu\u2019il va falloir donc raconter. <strong>Une histoire qui doit placer l\u2019individu au c\u0153ur des pr\u00e9occupations.<\/strong><\/p>\n<p>Un individu aupr\u00e8s de qui :<\/p>\n<ul>\n<li>Il faut faire na\u00eetre un nouveau besoin<\/li>\n<li>Il faut \u00eatre rassurant, p\u00e9dagogue et qu\u2019il faut sensibiliser<\/li>\n<li>Il faut adapter notre discours, \u00e0 son langage et ses usages<\/li>\n<\/ul>\n<h3>Quelles implications pour la CCI Lyon M\u00e9tropole ?<\/h3>\n<p>Une transition vers une strat\u00e9gie marketing\u00a0 de contenus qui s\u2019adapte aux habitudes d\u2019achat des consommateurs et donc qui aborde un discours \u00ab\u00a0consumer oriented\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CCI Lyon Formation a choisi Digiwin pour l\u2019accompagner dans la digitalisation de son parcours client Le march\u00e9 de la formation est en pleine mutation et force l\u2019ensemble des acteurs \u00e0 se renouveler et revoir leurs missions en fonction des nouvelles orientations et usages clients. Les raisons de ce changement L\u2019individu devient acteur autonome de son [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[184,182],"tags":[233,249],"class_list":["post-6459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-change-adopt-pt-pt","category-web-marketing-pt-pt","tag-clients-pt-pt","tag-internet-pt-pt"],"_links":{"self":[{"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts\/6459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=6459"}],"version-history":[{"count":1,"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts\/6459\/revisions"}],"predecessor-version":[{"id":464832,"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts\/6459\/revisions\/464832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/media\/6460"}],"wp:attachment":[{"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=6459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=6459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luklagroup.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=6459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}